At the Base of the Pyramid: Why Trump’s Appeal Speaks to Struggling Americans
The rise of Donald Trump as a dominant figure in American politics cannot be understood simply by pointing to racism, xenophobia, or media manipulation. Those explanations, while not irrelevant, are insufficient. Something more profound is happening. It extends beyond cable news and Twitter, reaching into the daily lives and unmet needs of millions of Americans. To truly grasp why so many lower-income voters, many of whom once reliably voted for Democrats, are now turning to Trump, one must explore the psychological architecture that drives human behavior. Maslow’s hierarchy of needs offers a powerful lens through which to understand this shift, illuminating how class, insecurity, and political alienation are reshaping electoral loyalties in the United States. The urgency of the Democratic Party's need to reconnect with these voters cannot be overstated.